Lurdy Family Club
Lurdy Family Club offers exclusive deals, parking, cinema program and more for Lurdy, a shopping mall in Budapest, Hungary. The mobile application, which I was one of the designers of, has a rating of 4.6 out of 5 on Google Play (as of January 2025) and was downloaded 5,000+ times.
Goal
To have a mobile application which assists customers with their shopping.
The goal was to design a mobile application that offers more value to customers than the mobile version of the website. Why is it worth downloading the app?
Problem statement
All the competitors had mobile applications for shopping.
Shopping malls in Budapest, such as Etele Plaza, Mammut and Westend, all had mobile apps for their customers before.
First and foremost, Lurdy wanted to have a mobile application focused on two main features:
1) managing parking,
2) offering coupons and earning points through a loyalty program (was to be launched in 2025, so no design was made at this point).
Target audience
Lurdy has two primary target audiences.
They are:
1) office workers who spend their lunch breaks at Lurdy to eat and run errands,
2) families who live nearby and enjoy going to the cinema or shopping.
Personas
Mátyás (34)
Mátyás is a marketing assistant at Lurdy Office Center, working three days a week in the office. During his lunch break, he heads to the Lurdy shopping center, where he has a variety of restaurants to choose from. If he finishes lunch early, he picks up packages he ordered online at the post office; if not, he does it after work. Since Mátyás spends a lot at Lurdy each week, he's looking for ways to save money.
Barbara (42)
Barbara is a mother of two from Budapest who spends her free time doing activities with her children. They often go to the cinema at Lurdy. At Lurdy, she can find everything from school supplies for her kids to women's fashion. When it's raining or cold, she prefers driving to Lurdy instead of taking public transport. It would be great for her if she could keep track of the latest discounts and upcoming movie screenings at Lurdy.
High-fidelity wireframes and flows
The mobile application of Lurdy should align with customers' habits.
A new website was also part of the project, so we followed its UX/UI design process to create the mobile application while ensuring it was more functional and personalized. I was the UX designer and one of the two UI designers for this mobile application.
We started it with a new feature: managing parking through the app. Lurdy has two parking areas, both of which can be accessed using receipts with barcodes provided at the entrance. Users scan the barcode (and if the mobile can't read it, they can manually enter the barcode number) and the timer along with the cost is displayed.
To stop parking and make a payment, users can click the button on the detailed page. They will have 15 minutes to leave the parking area, or the timer will reset. (At the entrance/exit, the scanner automatically reads the license plate number.)
Similar to the mobile version of the website, there are news, events, current offers, stores listed.
Browsing the cinema programs is also a new feature on the app. On the website, there isn't a dedicated page; instead, users are directed to the cinema's website by clicking on one of the dates.
The entire schedule is listed here, including currently running screenings and upcoming ones. On the detailed page, users can find information about the movies and purchase tickets for available dates.
Impact overview
The Lurdy Family Club brings Lurdy one step closer to becoming a popular destination.
The mobile application is an all-in-one, user-centric platform. Continuous development is essential to stay competitive and keep up with the changes at Lurdy. An ever-evolving product is also something users will find desirable.